Brand | Marketing | Leadership
Now you’re facing a hundred marketing decisions with no clear answer.
Birdsong builds the strategy and infrastructure to scale with clarity, not chaos.
Now you’re facing a hundred marketing decisions with no clear answer.
Birsong builds the strategy and infrastructure to scale with clarity, not chaos.
Marketing decisions are overwhelming. Everyone has an opinion. Algorithms change. Tools multiply. And you don’t have time or money to burn figuring it out.
Marketing decisions are overwhelming. Everyone has an opinion. Algorithms change. Tools multiply. And you don’t have time or money to burn figuring it out.
About
Twenty years across sales, brand, and marketing. Ten of them building Birdsong, helping founders turn scattered marketing into a clear direction. Strategy, copywriting, design, and development under one roof, so you’re not managing five vendors and hoping they connect.
About
Twenty years across sales, branding, and marketing. Ten of them building Birdsong Branding.
I partner with founders and leadership teams to turn scattered marketing into a clear direction, aligning brand strategy, messaging, digital marketing, websites, and customer experience into systems that support sustainable growth.
Whether I’m leading an internal marketing team, coordinating trusted creative partners, or working directly alongside founders, my role is the same: bringing the right people together around one strategy so every customer touchpoint works toward the same goal.
capabilities
BRAND FOUNDATION
The strategic and visual layer that makes everything else work.
GROWTH SYSTEMS
The website, email, and channel infrastructure that scales with your business, not against it.
STRATEGIC LEADERSHIP
Fractional CMO and consulting for founders ready to move with intention.
Featured Case Studies
Female Hair restoration clinic · New England
Medi Tresse had world-class clinical expertise but needed a marketing strategy that could educate women, build trust, and consistently convert attention into consultations.
Birdsong developed a full-funnel content ecosystem centered on the patient journey, combining physician-led education, strategic storytelling, paid amplification, and performance analysis to create a scalable growth engine.
When marketing was centralized following the acquisition, growth slowed, and the original strategy was retired. In 2026, Birdsong was brought back to rebuild the brand's digital presence. The second engagement is already outperforming the first, demonstrating that sustainable growth comes from a strategic marketing system, not simply creating more content.
$40,000+ in revenue attributed to organic social in 2024
52 consecutive weeks of zero social revenue after a centralized team replaced the strategy
43% follower growth in 90 days after the rebuild, outperforming the original 11.9%
131% increase in average daily reach
A single piece of content drove 10,000+ daily reach and a 52% link-in-bio click-through in July 2026
Social accounts for 24.6% of all site traffic, feeding 267 direct leads in the most recent 28-day period
Birdsong Strategy paused after a private equity acquisition, rebuilt in March 2026. The second engagement is outperforming the first.
“Working with Afton has been one of the best decisions we’ve made. She treats our business like her own and brings a rare combination of creativity, strategic thinking, and flawless execution”
Mike DiStefano
Head of Business Development · Medi Tresse
FAQs
A real conversation, not a sales pitch. We'll talk about your business, what's working, what's not, and what you're trying to build. Most likely, you'll come away with at least one clear idea you can act on, regardless of what you decide next.
After the call, you get a proposal built around your actual situation, not a templated package. It defines what we're building, the timeline, the cost, and what success looks like. No vague scope, no open-ended agreements.
Depends on the engagement. Sometimes I execute directly; sometimes I direct your team or your vendors. Either way, you stay in control and informed without getting buried in the details, and your team has clear direction on what moves next.
The best partnerships don't end there. We review performance, refine the strategy, and adapt as the business grows. Most of my clients have worked with me for years, and that's the outcome I design toward.
Most agencies specialize in one thing: ads, social, design. Birdsong thinks across your whole business: brand, systems, channels, and strategy. And because I work with a small number of clients, you get direct access to senior-level thinking, not a junior account team.
Engagements are scoped to what you actually need, so there's no one-size-fits-all package here. Ongoing fractional CMO and retainer partnerships start at $6,500/month. We'll talk through your goals and put together a proposal that makes sense for your stage.
Sometimes, depending on the scope. For photography, videography, or paid media, we'll help you find and brief the right people. For most brand, strategy, and digital work, Birdsong handles it or oversees it directly.
