Case Study – Medi Tresse At-home

Medi Tresse At-home

Transforming medical expertise into a scalable e-commerce brand for women’s hair health

Client

Medi Tresse | female hair loss specialists

Business Stage

Established medical brand launching DTC product line

Industry

Beauty & Health

Services

eCommerce - Branding - Digital Marketing

Year

2020 - ongoing

The Client

Medi Tresse is a medical practice specializing in female hair-loss treatments. Founded by Dr. Mary Wendel, the brand addresses a complex and emotionally charged challenge: hair loss in women. Their high-level clinical work is rooted in diagnostics, treatment and patient care.

Medi Tresse saw an opportunity to bring their expertise directly into women’s homes through a consumer-facing line: Medi Tresse At-home. The goal was to translate clinical credibility into a lifestyle brand: an e-commerce platform built for women seeking real solutions, but accessible and grounded.

What they wanted to accomplish

Launch a full end-to-end brand for “At-home” hair-loss support: packaging, messaging, positioning, product collections and website.
Make the clinical credible while keeping the tone approachable — so the product line felt expert but not intimidating.
Create an e-commerce system that supports subscription bundling, promotional campaigns, product expansions and lifestyle content.
Support ongoing digital marketing: cart updates, email campaigns, social graphics, seasonal launches, and product photography.
Align the new line with their parent brand’s medical authority while giving it its own identity for retail and consumer engagement.

My role

Strategy: You helped define the brand story of At-home — how to frame “medical expertise made accessible for women at home.”
Messaging & Copywriting: You wrote all brand voice, product descriptions, collection messaging, campaign hooks and email templates.
Design: Developed label designs, packaging visuals, brand identity for the At-home line (e-commerce ready), and web UI.
Website Build: Custom WordPress (or equivalent) build for the At-home website, structured for product launches, subscriptions and lifestyle content.
Store & Marketing Management: You continue to manage the store operations — email calendar, seasonal campaigns, social creative, product expansions, graphics updates. This is not just a one-off site project; it’s a sustained partnership.
Store & Marketing Management: You continue to manage the store operations — email calendar, seasonal campaigns, social creative, product expansions, graphics updates. This is not just a one-off site project; it’s a sustained partnership.
Strategic Integration: You ensured all elements — website, product line, and marketing — are aligned under one coherent “At-home” ecosystem tied to the parent medical brand.

The outcome

A cohesive, high-performing e-commerce experience that increased engagement, expanded product awareness, and supported long-term growth across both the retail and clinical sides of the brand.

A distinct consumer brand that feels grounded, expert and accessible — giving women real hair-loss solutions in a format they can engage with from home.
Marketing assets that adapt across calendar events, product launches and user-lifecycle touchpoints — keeping brand voice and identity consistent yet dynamic.
A strong link back to Medi Tresse’s medical credibility, reinforcing trust and authenticity in the at-home product line.

Birdsong is where strategy, creativity, and connection meet. Working with me means partnering with someone who sees the whole picture: your goals, your audience, and the heart behind your brand. Every project is built with intention and purpose, designed to align your message, your visuals, and your voice so your business resonates with the people it is meant to reach.

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