Transforming Medical Expertise into a Scalable E-commerce Brand for Women’s Hair Health
Medi Tresse, a leader in medical hair loss treatment for women, wanted to extend its credibility and clinical expertise into the consumer space with a new at-home product line.
Goals:
Launch a Shopify e-commerce site for consumer-facing hair growth products
Create a brand voice and aesthetic distinct from but complementary to the clinical Medi Tresse practice
Educate and convert online shoppers without the benefit of a 1:1 medical consultation
Scale revenue through both DTC and wholesale
Launched a fully integrated e-commerce store from the ground up
Created a scalable marketing system for both online and in-office sales
Improved email marketing with personalized flows and product education
Enabled future ad campaigns and social strategy to plug into a strong brand voice
